Khi bạn search từ khóa “máy lọc nước nóng lạnh” trên các công cụ tìm kiếm, bạn có thể nhìn thấy hàng loạt kết quả tìm kiếm. Hãy nhìn tấm ảnh dưới đây:
Từ dưới phần Quảng cáo Google Ads sẽ là SEO
Seo và Google Adwords đều có một mục tiêu chung là đưa website của bạn lên trên kết quả tìm kiếm của google, giúp cho người tìm kiếm có thế thấy được trang web của bạn qua những truy vấn tìm kiếm Tuy nhiên về bản chất thì hai khái niệm này khác nhau rất nhiều. Cùng điểm qua những điểm khác nhau giữa hai loại hình này qua bảng bên dưới:
SEO | Google Adwords |
Truy cập miễn phí | Truy cập phải trả tiền |
Bạn cần phải bỏ ra một khoảng thời gian dài( vài tháng hoặc lâu hơn) để có mặt trong vị trí TOP. Từ khóa càng cạnh tranh, thời gian đẩy TOP càng gian nan. | Bạn sẽ có TOP đầu ngay lập tức ngay sau khi bật chiến dịch của bạn lên trong vài phút. |
Một khi đã đạt TOP thì lượng traffic về trang web đều, và tồn tại mãi nếu vẫn còn ON TOP | Hết tiền trong tài khoản quảng cáo, lượng truy cập dừng lại cho đến khi nạp tiền thêm vào |
Cần phát triển từ từ, tập trung vào 1 nhóm từ khóa trọng điểm, rồi phát triển dần dần lên | Có thể đánh vào nhiều từ khóa, nhiều chủ đề cùng lúc trong một chiến dịch |
Lượt click của seo giá trị hơn, chiếm ~65%, không giới hạn lượt click, độ uy tín của kết quả seo cao hơn kết quả của quảng cáo | Lượt click chiếm thấp hơn(~35%), dễ bị đối thủ chơi xấu(click ảo, dùng tools click tặc,…) dẫn đến hao mòn chi phí nhanh chóng mà không thu lại được gì |
Khó đo lường hiệu quả hơn | Dễ dàng đo lường hiệu quả trong trình quảng cáo |
2 yếu tố quan trọng nhất trong SEO, quyết định thứ hạng của website bạn trên công cụ tìm kiếm chính là:
Nhìn chung, Search Engine Optimization (SEO) không chỉ giúp bạn:
Tối ưu hóa website thân thiện với công cụ tìm kiếm.
Là giải pháp nâng cao chất lượng nội dung website bạn sao cho thân thiện với người dùng.
Để cuối cùng, mục tiêu SEO chính là:
Gia tăng số lượng & chất lượng lưu lượng truy cập (hay còn gọi là traffic) của người dùng tiềm năng vào website.
Hiểu rõ về SEO là gì – Tối ưu hóa công cụ tìm kiếm nâng cao thứ hạng của website
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